The Zeigarnik Effect
Everyone has experienced this at one time in there life.
The Zeigarnik Effect is the tendency to experience intrusive thoughts about an objective that was once pursued and left incomplete. PsychWiki.com
Russian psychologist Bluma Zeigarnik found in 1927 that when we are holding things in short-term memory, we have to rehearse them otherwise they disappear, like a light going out.
This effect can be used in your sales pages. If you make an offer that so irresistible, then tell them to take action like click here or send an email, that creates curiosity and is an example of the Zeigarnik Effect.
I just had my programmer finish changes on RetirementStyleIncome.ws and am working on a new sales page that will use this powerful strategy. Begin using this in your sales copy and you will see an increase in sales.
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