Lost traffic is your error pages. Error pages are when, for example, you type in an address and the page doesn’t exist, you are taken to the error page.

Why use them and how can I use them? Glad you asked.

Each year you could have thousands of page views to your error pages. Last year to one of my error pages I received over 20,000 page views. If you can utilize just 1% of that by getting a name and email address, you would get and extra 200 subscribers.

Then you can follow up with them and create more income. Just image if that number was 3% or 600 subscribers each year. It’s free traffic.